100+ High Cpc Keyword Keywords on Google 2023
High Cpc Keyword You may have heard that using Google Ads can quickly generate a ROI from traffic coming from search engines. Due to Google’s PPC (pay per click) business model, where you only pay for visitors that actually visits your website, this is an alluring possibility. Giving Google money, though, is a worrying idea, particularly if you’ve heard tales that it can be prohibitively expensive if you’re bidding in a crowded market for some of the most expensive keywords.
Understanding precisely how Google Ads calculates cost per click (CPC) on particular keywords, what makes some keywords more expensive, and how to build your ad budget in a way that actually gives you ROI are the best things you can do for your strategy.
How Does Google Ads Determine Keyword Costs?
One of Google’s most obvious revenue streams is the advertising that appears next to search results for particular phrases. The cost of the keyword is partially determined by how frequently people search for it; the more frequently a keyword is searched, the more expensive it becomes.
An action system decides where advertisements will appear. When a user searches for your query, the combined effect of these two elements will determine if and where your ad is displayed on the page.
- The highest bid that you choose for the keyword.
- The ad’s Quality Score as determined by Google.
Google will use these two elements to calculate your ad rank. In essence, the best ads are those with larger bids and better quality placements.
How To use Google Add
If a user clicks on your advertisement, Google uses the following formula to calculate the cost of that click:
Your quality score multiplied by the ad rank of the person beneath you + $0.01.
In light of this, you can outperform businesses who spend more on Google Advertisements than you are if you have a strong keyword strategy and high-quality ads. The strictness of your competitors is the only thing to bear in mind.
Most Expensive Keywords by Industry
Although the volume of data that changes every day makes it challenging to assess, we’ve split out the most expensive keywords for some of the most typical industries:
Legal
Due to the intense rivalry they face and the higher ticket service costs, the legal sector has some of the highest CPCs in this article. We examined “lawyer,” “attorney,” “legal services,” and a few other relevant keywords for this industry. The ones at the top of the list are as follows:
Keyword CPC
Top CPC: $1090.00
Average CPC: $6.75
| Keyword | CPC |
|---|---|
| houston maritime attorney | $1,090.00 |
| offshore accident lawyer | $815.00 |
| best motorcycle accident lawyer | $770.00 |
| 18 wheeler accident lawyer san antonio | $670.00 |
| scranton personal injury lawyer | $560.00 |
| truck accident attorney dallas | $515.00 |
| houston trucking accident attorney | $500.00 |
| mesothelioma attorney assistance | $490.00 |
| new york construction accident lawyer | $485.00 |
| maritime lawyer new orleans | $485.00 |
| california auto accident laywer | $475.00 |
| auto accident attorney california | $465.00 |
| auto accident attorney colorado springs | $460.00 |
| car accident lawyer jacksonville | $430.00 |
| truck accident lawyer dallas | $425.00 |
Medical
It’s interesting that despite our efforts to target keywords related to the most popular categories of doctors, urgent care and detox programmes continued to command the highest click-through rates.
Keyword CPC
Top CPC: $90.00
Average CPC: $2.62
| Keyword | CPC |
|---|---|
| urgent care emr | $90.00 |
| hospital alcohol detox | $65.00 |
| dermatological problem | $65.00 |
| fort lauderdale hospital detox | $65.00 |
| transporter hospital | $60.00 |
| children’s hospital emergency room near me | $60.00 |
| kensington hospital detox | $60.00 |
| urgent care jasper tx | $55.00 |
| childrens oakland hospital | $55.00 |
| weight loss surgery dallas tx | $55.00 |
| urgent care snider plaza | $50.00 |
| dallas bariatric | $45.00 |
| endocrine weight loss | $45.00 |
| urgent care 77041 | $45.00 |
| urgent care electronic medical records | $40.00 |
Marketing & Advertising
Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That’s why the average CPC is relatively reasonable compared to these top CPC keywords:
KeywordCPC
Top CPC: $165.00
Average CPC: $3.33
| Keyword | CPC |
|---|---|
| what is marketing channels | $165.00 |
| call tracking marketing | $125.00 |
| marketing your law firm | $120.00 |
| seo and social media marketing services | $115.00 |
| affiliate marketing software free | $110.00 |
| law firm marketing los angeles | $100.00 |
| marketing automation for agencies | $100.00 |
| what does cpm stand for in advertising | $95.00 |
| 3 p of marketing | $95.00 |
| marketing cloud software | $90.00 |
| ppc advertising management | $80.00 |
| marketing integration | $80.00 |
| email marketing automation software | $80.00 |
| what does ppc stand for in marketing | $75.00 |
| best marketing quotes | $75.00 |
Business Software
Since “SAAS” would not be a keyword a consumer would use to find the software of their choosing, we decided not to put it in this category. Instead, to determine the most expensive CPCs, we selected aggregate terms related to “business software”:
Keyword CPC
Top CPC: $95.00
Average CPC: $3.80
| Keyword | CPC |
|---|---|
| complete business solution | $95.00 |
| top 10 help desk software | $95.00 |
| help desk software for small business | $90.00 |
| small business call center software | $85.00 |
| accounting online program | $70.00 |
| best online accounting program | $60.00 |
| business performance management software | $60.00 |
| employee management software for small business | $60.00 |
| email marketing software for small business | $55.00 |
| best medical billing software for home based business | $55.00 |
| marketing automation software for small business | $55.00 |
| best crm software for small business | $55.00 |
| crm software for small business | $55.00 |
| best hr software for small business | $50.00 |
| small business marketing software | $50.00 |
Real Estate
Curiously, the descriptive keywords utilising “quick” or “with cash” seemed to outperform all others when it came to cost per click, despite aggregating all keywords linked to “real estate agent” and “REALTOR” along with the other service-based keywords.
Keyword CPC
Top CPC: $95.00
Average CPC: $2.37
| Keyword | CPC |
|---|---|
| sell house fast austin | $95.00 |
| sell my house fast phoenix | $70.00 |
| sell my house fast austin | $65.00 |
| sell my house fast san diego | $65.00 |
| selling a house as is by owner | $60.00 |
| teacher home buying programs texas | $60.00 |
| sell my house fast orlando | $60.00 |
| quickly sell house | $55.00 |
| we buy houses fast for cash | $55.00 |
| will my house sell | $55.00 |
| sell house cash | $55.00 |
| buy house cash or mortgage | $50.00 |
| sell house fast for cash | $50.00 |
| buy my home for cash | $50.00 |
| worst month to sell a house | $60.00 |
Home Improvement Services
Although there is a sizable home improvement sector, we concentrated mostly on services like HVAC, plumbing, and restoration and remodelling. In this group, it appeared that water damage and air conditioning had the most prevalent CPCs:
Keyword CPC
Top CPC: $320.00
Average CPC: $6.40
| Keyword | CPC |
|---|---|
| ac repair coral springs fl | $320.00 |
| emergency flood repair | $265.00 |
| flood restoration san diego | $210.00 |
| air conditioning repair weatherford tx | $210.00 |
| best ac repair phoenix | $185.00 |
| air conditioning repair boca raton | $150.00 |
| water damage restoration portland oregon | $145.00 |
| water damage restoration los angeles | $145.00 |
| air conditioning repair phoenix | $140.00 |
| air conditioning repair mesa az | $135.00 |
| air conditioning repair simi valley | $125.00 |
| air conditioning repair plano tx | $120.00 |
| water damage restoration mesa az | $120.00 |
| water damage restoration dallas | $120.00 |
| water damage restoration vancouver wa | $115.00 |
Automotive
We chose to omit any terms related to insurance or automobile accident lawsuits when pulling keywords for this sector, making sure to focus just on “auto repair,” “auto body,” and “dent removal.” You’ll notice that lower cost procedures like tyre rotations and oil changes are not included on this list. It is reasonable to conclude that advertisers in this category prefer to spend their advertising budgets on more expensive goods:
Keyword CPC
Top CPC: $50.00
Average CPC: $2.46
| Keyword | CPC |
|---|---|
| auto repair shop modesto ca | $50.00 |
| paintless dent repair denver colorado | $45.00 |
| abs unlimited auto repair | $45.00 |
| paintless dent repair mn | $40.00 |
| denver auto hail repair | $35.00 |
| change oil light | $35.00 |
| automotive repair lubbock tx | $30.00 |
| auto repair shops stockton ca | $30.00 |
| paintless dent repair colorado springs | $25.00 |
| auto ac repair las vegas | $25.00 |
| auto repair shops omaha ne | $25.00 |
| auto repair shop mesa az | $25.00 |
| aftermarket automotive warranty | $25.00 |
| dent repair colorado springs | $25.00 |
| paintless dent repair denver | $25.00 |
Insurance
Top CPC: $280.00
Average CPC: $3.44
Car insurance completely dominated the insurance industry:
| Keyword | CPC |
|---|---|
| compare vehicle insurance | $280.00 |
| oklahoma auto insurance quotes | $210.00 |
| insurance companies okc | $185.00 |
| cheapest auto insurance reddit | $170.00 |
| insurance strategy | $160.00 |
| texas auto insurance quotes online | $155.00 |
| preferred auto insurance companies | $150.00 |
| what is insurance deductible | $140.00 |
| what is premiums in insurance | $135.00 |
| fort myers auto insurance | $130.00 |
| auto insurance connecticut | $125.00 |
| definition collision insurance | $125.00 |
| hail damage car insurance claim | $120.00 |
| car accident other driver has no insurance | $120.00 |
| define insurance brokers | $120.00 |
Loans & Finance
Top CPC: $320.00
Average CPC: $3.44
We gathered keywords in the financial sector that were associated with banking, credit, debt, loans, mortgages, and other topics. Debt relief or loan acquisition was a recurring theme among the high-CPC keywords (VA loans were especially popular):
| Keyword | CPC |
|---|---|
| irs tax debt relief program | $320.00 |
| va loan multi family | $190.00 |
| tax credit for college students | $135.00 |
| va loan after chapter 7 | $130.00 |
| how to get preapproved for a va home loan | $125.00 |
| structured settlement loan | $105.00 |
| national guard va home loan | $95.00 |
| cost to refinance home loan | $95.00 |
| how long does a credit card balance transfer take | $90.00 |
| va home loan specialist | $85.00 |
| will refinancing hurt my credit | $85.00 |
| maximum fha loan amount | $85.00 |
| does opening a checking account affect credit | $80.00 |
| fha loan foreclosure waiting period | $80.00 |
| tax debt relief program | $75.00 |
Education
Top CPC: $140.00
Average CPC: $2.40
Online education clearly surpassed the list of high-CPC keywords. This is probably because lower-priced educational products like certificates, courses, and training don’t offer a high enough return on investment to support such high expenses per click.
| Keyword | CPC |
|---|---|
| online business degree programs accredited | $140.00 |
| online accredited psychology degree | $135.00 |
| online degree in educational psychology | $135.00 |
| online business degree florida | $135.00 |
| online university college | $125.00 |
| online psychology bachelor’s degree | $125.00 |
| online college business degree | $125.00 |
| fastest criminal justice degree online | $125.00 |
| online masters degree in business administration | $125.00 |
| parapsychology degree online | $125.00 |
| online degree criminal justice | $120.00 |
| online school for business degree | $120.00 |
| online masters degree programs in healthcare administration | $120.00 |
| masters degree in human resources online | $120.00 |
| public administration masters degree online | $115.00 |
Some Notes About Our Methods:
From roughly 10,000 relevant keywords per industry, the top CPC keywords were selected. It should only be used for editorial purposes as there are many more keywords available, CPC is subject to vary depending on the state of the business and the economy, and keyword tools will produce different data. This information was accessed from Ahrefs and compiled on April 3, 2020. Do your own keyword research before choosing your advertising strategy.
Small datasets make it impossible to estimate the average CPC by industry, thus we obtained this data from WordStream’s keyword benchmarking report.
Not finding your sector represented? To determine the keyword costs for your most pertinent keywords, follow the steps listed below.
How Do I Find Out How Much a Keyword Costs?
Fortunately, not all of the Google Ads platform’s offerings are that pricey. Actually, according to WordStream, the typical CPC on Google is between $1 and $2.
With those CPCs, you might be prepared to:
Choose whether Google Ads is appropriate for your company.
Find out how much your most sought keywords really cost.
Determine how much money you’ll need to power your lead creation engine.
The terrible thing is that you can no longer utilise Google’s Keyword Planner if you don’t have an account. That implies that before you are prepared to build your first campaign, you would have to go through the entire process of joining up and supplying your payment information upfront.
Use a Third-Party Keyword Research Tool
The good news is that you can find information about keyword cost and volume in other places besides Google. You can estimate CPC for the keywords you want to target in your campaign using a variety of keyword research tools.
Brand Overflow
If you’re conducting preliminary research, Brand Overflow is a fantastic alternative because it allows you to check for 10 keywords for free. After the first 10 free keywords, their monthly plans start at $9.
How to Calculate CPC in Brand Overflow is as follows:
Open the Keyword Tool.
In the first field, enter the keyword you want to use.
Make sure the second field appropriately reflects the region you’re aiming for.
Select “Search” from the menu.
Look for the AVG CPC box on the left as you scroll down.
SEMrush
A complete SEM and SEO tool, SEMrush also offers keyword research and discovery as a part of its functionality. Unfortunately, there are no free keyword searches available without creating an account.
Plans begin at $99.95 a month, however there is also the opportunity to use a 7-day free trial. For individuals who are doing more in the digital sphere than merely setting up a Google campaign, this is a fantastic alternative.
How to calculate CPC in SEMrush is as follows:
Log in or create an account.
Fill up the search bar at the top with your term.
Select “Search” from the menu.
The Keyword Overview tool will be your next stop; CPC is located at the bottom of the first box on the left.
Ahrefs
Ahrefs is a complete platform for SEO and SEM. There is no free trial and the plans start at $99. You can start a 7-day trial where you get full access to all the features for $7 to see if this software is worth the money in order to decide whether it is.
This is also a fantastic choice for those who include search in their continuing online and digital marketing strategy.
How to Calculate CPC in Ahrefs:
Log in or create an account.
In the top menu, select the Keywords Explorer option.
Be careful to choose Google at the very top of the field.
Enter your term or keywords in the box. Use commas or line breaks to separate keywords if you want to use more than one at once.
Set up a Fake Campaign in Google Ads
You can still use Google’s Keyword Planner if the price of a third-party tool turns you off. You only need to complete the marketing process before turning it off.
You’ll notice a temporary $50 authorisation after doing this, which Google uses to confirm your payment details. Usually, this is erased after a week. Your card will be charged if you don’t switch off your campaign every 30 days or when you exceed your billing threshold. Before acting on this suggestion, make sure to study Google’s billing guidelines on your own.
Here are the steps:
Activate your Google Ads account.
Start by setting up your first campaign by following the steps.
Click Explore Your Campaign after you’re finished.
Click the arrow next to Pending in the first card that displays the campaign you just established.
Pause the campaign.
You now have a Google Ads account and can use the Keyword Planner without spending any money provided you confirm that you really do wish to suspend the campaign (once the verification money is returned to you, of course). The benefit of this strategy is that you already have an account set up and can get a head start on creating a campaign if you decide to move forward after conducting your keyword research.
Here’s how to estimate CPC in Google’s Keyword Planner:
Enter the Keyword Planner’s website.
Click Get forecasts for search volume.
Enter your term or keywords in the box. Use commas or line breaks to separate keywords if you want to use more than one at once.
From the top menu, choose Historical Metrics.
Google offers a low range estimate and a high range estimate rather than an average CPC. On the left side of the table’s columns, these are displayed.
The first step in creating your Google Ads campaign is to find the CPC prices for your target keywords. The next thing you should do is figure out how much money you will need to spend on the campaign in order to reach your objectives. Start by getting our free Ads kit or reading our Ultimate Guide to Google Ads.
